“So at the end of all this process, we will just have ourselves a new logo, is that right?”
This was the question put to me by one of my clients lately after a presentation to them on re-branding their company.
I replied… “I want you think about the Normandy landings in 1944. The new logo is like the flag that flew on the landing craft to inspire the troops, that rallied the local population, and scared the living daylights out of the competition. The marketing strategy behind the new brand will be where to target and with what resources/ammunition to use. It also includes the men and women on the battle front, what training they need, and what they should and shouldn’t do in the face of attack on the battlefield. This is what a re-branding of the company will entail. The logo is just the flag to get behind.
Leave a comment
You must be logged in to post a comment.
“Brendan has an exceptional ability to see the real wood from the trees, capture it in the form of a creative USP, and follow it through to market with unwavering resolve”.
Larry Ryan, Director
Behaviour and Attitudes