Brands are not the flame, the candle, the fire in the belly of your business.
Marketing can help create or find these USPs within your business, but that is not the role of the brand.
Brands exist to protect and magnify.
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“Brendan has an exceptional ability to see the real wood from the trees, capture it in the form of a creative USP, and follow it through to market with unwavering resolve”.
Larry Ryan, Director
Behaviour and Attitudes